Seeing The Big Picture – Environment Scanning

January 28, 2020

Category: Blog, Education, Events, Research

Read time: Under 3 minutes. Author: Nathan King In my preparation for a macro-environment lecture […]

Why brand owners don’t own their ‘brand’

October 17, 2017

Category: Blog, Brand

The origins of the term branding is illuminating as it comes from the practice of burning a hot mark onto the rear of a cow to indicate ownership by the farmer.

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